Gregory has served as an Adjunct Professor of Entrepreneurship at the University of Chicago Booth School of Business for nearly 20 years, teaching entrepreneurship, growth strategy, competitive strategy, innovation, marketing and mergers and acquisitions in both the MBA program and Executive Education. He is also the owner of Gregory Bunch Consulting, a management consulting firm. Gregory was the founder and Chief Executive Officer of Masterplan International Corporation, a strategy consultancy, from 1998 to 2018, and co-founded Oration Health, a healthcare software-as-a-service business. He was also a partner in Brandtrust, a brand strategy consultancy. Over the course of his career, he has advised hundreds of startups and dozens of publicly and privately held corporations, and has served as an Independent Trustee of Elkhorn Investments from its founding until its sale to Innovator, as well as on advisory boards for companies in the financial services, consulting, retail, franchising and marketing industries. Gregory has lectured nationally and internationally on topics related to strategy, creating customers and innovation.
He earned a bachelor’s degree in philosophy from Wheaton College and an MDiv from Harvard University.