Intermodal Company Turns 53-foot Containers into Mobile Billboards to Raise Funds and Awareness for Local and National Charities
OAK BROOK, Ill., Nov. 04, 2016 (GLOBE NEWSWIRE) — Hub Group, Inc. (NASDAQ:HUBG), one of the largest intermodal solutions providers in North America, announced today that nearly $70,000 was raised in the first year of its #CauseContainer charity campaign.
The inaugural year was so well received by Hub Group employees, charity partners and the public, that the company has added two non-profit organizations to the 2017 program: National Park Foundation, the official charity of America’s national parks; and Chicago Blackhawks Charities. These two organizations will join current partners which include: Bright Pink, which educates on breast and ovarian cancer prevention and early detection; Ann & Robert H. Lurie Children’s Hospital of Chicago, the top children’s hospital in Illinois and one of the top children’s hospitals in the nation; and Fisher House, which provides housing to active military, veterans and their families during times of medical crisis.
Hub Group commissioned the custom-painting of 53-foot intermodal containers to serve as “mobile billboards” for the non-profit organizations. The charity containers then traversed the country over the road and rails, transporting a message of hope and action. Since October 15, 2015, the containers traveled more than 155,000 miles, providing at least 22 million impressions, worth an ad equivalency of more than $500,000.
“We are proud of what we’ve accomplished in the first year of this innovative cause marketing campaign and are thrilled to welcome the National Park Foundation during the National Park Service centennial year to the Hub Group Cause Container campaign. We hope we can help further awareness and appreciation for our nation’s most beautiful natural landscapes,” said Donald G. Maltby, Hub Group President and Chief Operating Officer.
“With our headquarters in the Chicago-area, we are also excited to support Chicago Blackhawks Charities, and the important work they do in our community,” said Maltby.
Snap It – Tag It – Post It. Anyone can participate in the campaign by taking a photo of a Cause Container and uploading it to Facebook, Twitter or Instagram with #CauseContainer. For every original photo, Hub Group donates $100 to the corresponding charity. Each time an original photo is shared, Hub Group will donate an additional $1, up to $20,000 per organization.
To learn more about Hub Group’s #CauseContainer campaign, including GPS tracking of the containers in real-time, go to www.CauseContainer.com. Visit the hashtag gallery to read interesting stories from the road.
About Hub Group
Hub Group is a transportation management company that provides multi-modal solutions throughout North America, including intermodal, truck brokerage and logistics services. As a publicly traded company with over $3.5 billion in revenue, Hub Group’s organization of over 2,500 employees delivers innovative, customer-focused solutions and industry leading service to help customers better control supply chains and their costs. For more information, visit www.hubgroup.com.
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