How U.S.-Based Fulfillment Partners Help Retail Brands with New Tariff Rules
On August 29, 2025, new U.S. import rules were implemented that affect how retail businesses operate, making third-party logistics (3PL) companies more important than ever. These companies provide support like expert guidance and tools to handle tariffs, which are taxes charged on goods entering the country. With these changes coming, retail brands need to act fast but also choose their 3PL partners carefully to match their long-term goals. In today’s fast-paced retail world, speed is crucial, but picking the right partner ensures a business can stay efficient and follow the new rules without costly mistakes.
Many businesses rely on low-cost shipping to deliver products straight to customers on packages often valued at $800 or less. These shipments previously avoided tariffs thanks to a rule called the de minimis exemption, which allowed low-value imports to enter the U.S. without extra taxes or complex paperwork. However, this exemption ended, forcing businesses to rethink their U.S. operations. Partnering with U.S.-based fulfillment centers can help by speeding up delivery times and making shipping more reliable, which reduces the challenges of new tariffs and stricter customs processes. Storing products in U.S. warehouses also helps shield businesses from rising tariff costs.
With the de minimis exemption ending, retail brands must make smart decisions soon. They need to consider where their inventory destined for the U.S. is stored—keeping products outside of the U.S. like Mexico or overseas could lead to higher costs due to tariffs and slower customs processing, which can delay deliveries. Businesses should also check if their products face high tariffs, such as the 7.5% to 25% taxes on items like clothing imported from China. Another key question is whether the business can afford longer shipping times or unexpected delays at customs, which could frustrate customers and hurt sales.
Forward-thinking retailers are already moving their inventory to U.S. warehouses. The end of the de minimis exemption offers a chance to build a stronger, more flexible supply chain. By investing in U.S.-based storage and fulfillment, businesses can better comply with new rules, avoid disruptions from tariffs, and set themselves up for long-term success in a market where tariffs are a growing challenge. Choosing a reliable 3PL partner with expertise in customs and real-time tracking tools will help retailers navigate this shift and stay competitive.
Whether you’re looking to consolidate your next shipment, send product directly to your end consumer or simply need space to hold your inventory, Hub Group’s network creates a solid framework for your supply chain. Our facilities provide millions of square feet of capacity in state-of-the-art buildings — each with 24-hour coverage to regions across the U.S. Hub Group’s warehousing and fulfillment solutions are flexible and secure, and help you uncover cost savings while increasing the efficacy and efficiency of your supply chain that help you gain a competitive marketplace advantage. Contact Hub Group today to learn more.